Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
Spotlight interviews
MarTech spotlight interviews are an ongoing series of interviews designed to dig deeper into the stories of our expert contributors.
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Spotlight on the expert: Shama Hyder
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion.
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Ana Mourão: Spotlight on the expert
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Natalie Jackson: Spotlight on the Expert
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
Katie Robbert: Spotlight on the expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Scott Gillum: Spotlight on the expert
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
Megan Michuda: Spotlight on the expert
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Ruth Stevens: Spotlight on the expert
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Spotlight on the expert: Greg Krehbiel
Greg Krehbiel's path to becoming a CDP savant began with a degree in geology that turned into a career in publishing.
Theresa Kushner: Spotlight on the expert
Theresa Kushner has been at the center of marketing data and analytics since the start, working at IBM, Cisco, VMware and many more.
Ruben Ugarte: Spotlight on the expert
Ruben Ugarte is a lifelong learner, always eager to explore new topics and share his knowledge with others.
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Gene De Libero: Spotlight on the expert
Gene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
Kath Pay: Spotlight on the expert
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Tony Byrne: Spotlight on the expert
Real Story Group founder Tony Byrne talks about how he went from cheesehead to tech analyst thanks to the end of the Soviet Union.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
Alan K’necht: Spotlight on the expert
Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career.
Anita Brearton: Spotlight on the expert
The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
Ryan Phelan: Spotlight on the expert
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
Stacey Ackerman: Spotlight on the expert
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.